Publishers are struggling to control the different price rules behind their entire ad inventory. That is why ADvendio has introduced the dynamic pricing feature. ...
This March Digiday will host two of the biggest events in the publishing and advertising industry. At the Digiday Publishing Summit Europe in Milan, you ...
Die Investitionen in den digitalen Anzeigenverkauf sind in dem Bereich Ad Operations deutlich gestiegen. Laut eMarketer werden die digitalen Werbeausgaben bis 2021 weiter auf ...
In such a dynamic media market, strong leadership is highly important for digital ad sales. Without the right vision and guidance, it’s likely that ...
March will be an exciting month as Digiday hold their annual publishing summit in both Europe and North America. This year’s publishing summits will be ...
Ad operations have seen a significant increase in digital advertising sales investment. According to eMarketer, digital ad spend will continue to rise to $129 ...
Let’s face it: managing digital ad operations isn’t easy. In our previous article, we dealt with challenges to ad sales efficiency but efficiency at ...
We’re excited to announce that Aller Media, the leading publisher of magazines and newspapers in the Nordic region, has implemented the ADvendio software to streamline ...
