Crossmedialer Anzeigenverkauf ist heute wichtiger denn je. Sowohl Verlage als auch Medienunternehmen stehen hier vor Herausforderungen, da crossmediale Kampagnen komplex sind und den Unternehmen ...
In many ways, streaming radio is still seen as a new frontier for advertisers and publishers. Only recently have larger advertisers tested the waters ...
We’ve seen that newspaper and magazine publishers face many management challenges in optimizing processes and workflows to meet their evolving needs with ad sales ...
If managing ad operations in publishing and media companies is quite an endeavour, so is implementing new software solutions where people in sales, planning ...
The rise in programmatic advertising is no surprise to anyone working in the ad sales industry. According to eMarketer, an estimated four out of every ...
ADvendio announces the arrival of Michael Coghlan as the new Business Development Manager for the Asia Pacific. He will provide expert support and training ...
ADvendio has signed a Strategic Partnership Agreement with T-Shape Consulting, a consultancy firm specializing in digital advertising and marketing dedicated to publishers in the ...
Newspapers and magazines must leap into streamlining cross-media advertising sales management. This is more essential than it is a choice; as digital grows, they ...
