Artificial Intelligence (AI) is changing the way we run advertising operations. According to Salesforce, 60% of marketing leaders believe AI can help them run ...
Publishers are struggling to control the different price rules behind their entire ad inventory. That is why ADvendio has introduced the dynamic pricing feature. ...
We’ve seen that newspaper and magazine publishers face many management challenges in optimizing processes and workflows to meet their evolving needs with ad sales ...
If managing ad operations in publishing and media companies is quite an endeavour, so is implementing new software solutions where people in sales, planning ...
ADvendio has signed a Strategic Partnership Agreement with T-Shape Consulting, a consultancy firm specializing in digital advertising and marketing dedicated to publishers in the ...
With the introduction of GDPR in Europe, ad operations professionals face many challenges. One important requirement is the compliance assessment of advertising management software with ...
Ad operations is a dynamic profession where wit, planning ability, and tech-savvy insight combine to juggle a multitasking endeavor. Therefore an environment like this ...
Consumer buying behavior shifts along with the challenging landscape for programmatic advertising media buying and inventory management has forced many service providers to rethink ...
