There is no doubt that the media sales industry is currently operating in one of the most dynamic environments of the 21st century. Media companies ...
We recently spoke with Julian Ahrends, VP of Business Development at ADvendio to discuss the current challenges of the media industry, how ADvendio and ...
The media sales industry is currently facing one of the fastest-evolving environments of the 21st century. Continued digitalization, growing regulation in the industry, and ...
Artificial Intelligence (AI) is changing the way we run advertising operations. According to Salesforce, 60% of marketing leaders believe AI can help them run ...
The advertising industry isn’t as simple as it used to be. As publishers acquire additional holdings, business units, subsidiaries, syndications and publications, the need ...
Publishers working in ad sales moving from legacy advertising technologies, delegate online programmatic inventory to ad servers and exchanges. However, ad operations pros often struggle ...
