With the challenges in revenue, the competition from digital channels and the development of programmatic sales, magazine publishers, and the print industry must rethink ...
Advertising management for the publishing industry is facing significant challenges. While many media owners have re-strategized, to offer cross-platform packages that better reflected their print, ...
In mid-2017, Google quietly let the word out: DoubleClick Sales Manager deprecation is near. After years of supported use, July 31, 2019 will be the ...
Like a customer management relationship system manages sales from lead to close, an advertising sales CRM helps publishers, advertiser owners and resellers better manage ...
In practice, campaign adjustments are frequently required between order confirmation and invoicing of an advertisement booking. Requests for changes from advertisers frequently trigger adjustments, ...
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