Publishers

8 Advertising Operations Technology Trends for 2019

Ad Operations in the media industry are constantly evolving due to technical developments, a shift in consumer opinions and demands, along with new regulations ...

Publishers

salesforce crm ad operations integrations

How Seamless Are Your Salesforce CRM Integrations for Ad Operations

Publishers working in ad sales moving from legacy advertising technologies, delegate online programmatic inventory to ad servers and exchanges. However, ad operations pros often struggle ...

Publishers

ad sales management software travel industry

8 Steps to Manage Programmatic Ad Issues in the Travel Industry

Publishers in the travel sector work at a complex and varied industry, reaching across multiple markets to satisfactorily meet customer needs. Ad operations professionals ...

Publishers

Ad Sales Software: 9 Key Management Features for Magazines & Newspapers

We’ve seen that newspaper and magazine publishers face many management challenges in optimizing processes and workflows to meet their evolving needs with ad sales ...

Publishers

Q&A: Ad Management Consultant Marlene Vicaire on Digital Transformation

If managing ad operations in publishing and media companies is quite an endeavour, so is implementing new software solutions where people in sales, planning ...

Publishers

Cross Media Advertising: 6 Disruptors in Print and Magazine Publishing

Newspapers and magazines must leap into streamlining cross-media advertising sales management. This is more essential than it is a choice; as digital grows, they ...

Publishers

Cross-Media Ad Sales: 6 Solutions for Print & Magazine Publishers

With the challenges in revenue, the competition from digital channels and the development of programmatic sales, magazine publishers, and the print industry must rethink ...

Publishers

magazine publishing cross media ad sales

Print & Magazine Publishing: 5 Challenges for Cross-Media Ad Sales

Advertising management for the publishing industry is facing significant challenges. While many media owners have re-strategized, to offer cross-platform packages that better reflected their print, ...