Publishers

The Advantages of Private Marketplaces: Why Publishers and Advertisers Should Embrace PMPs

If you are involved in the ad tech industry, or you like to keep abreast of news and developments, you may have stumbled across ...

Publishers

Digital Transformation Traditional Media

COVID-19 Accelerates Digital Transformation for Traditional Advertising

COVID-19 has had an impact on almost every industry, whether for better or worse, and advertising is no exception. Traditional advertising, like print, radio, ...

Publishers

5 Benefits of Ad Inventory Management Software for Publishers

Advertising inventory management software is not a new concept. However technological advancements in the advertising industry over the past 10 years have added so ...

Publishers

Top Digiday Publishing Summit 2019 Speakers at Milan & Vail

This March Digiday will host two of the biggest events in the publishing and advertising industry. At the Digiday Publishing Summit Europe in Milan, you ...

Publishers

8 Must-see Sessions at Digiday Publishing Summit Events 2019

March will be an exciting month as Digiday hold their annual publishing summit in both Europe and North America. This year’s publishing summits will be ...

Publishers

8 Advertising Operations Technology Trends for 2019

Ad Operations in the media industry are constantly evolving due to technical developments, a shift in consumer opinions and demands, along with new regulations ...

Publishers

Ad Sales Software: 9 Key Management Features for Magazines & Newspapers

We’ve seen that newspaper and magazine publishers face many management challenges in optimizing processes and workflows to meet their evolving needs with ad sales ...

Publishers

Q&A: Ad Management Consultant Marlene Vicaire on Digital Transformation

If managing ad operations in publishing and media companies is quite an endeavour, so is implementing new software solutions where people in sales, planning ...

Publishers