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Publishers
8 Must-see Sessions at Digiday Publishing Summit Events 2019
March will be an exciting month as Digiday hold their annual publishing summit in both Europe and North America. This year’s publishing summits will be ...
8 Advertising Operations Technology Trends for 2019
Ad Operations in the media industry are constantly evolving due to technical developments, a shift in consumer opinions and demands, along with new regulations ...
How Seamless Are Your Salesforce CRM Integrations for Ad Operations
Publishers working in ad sales moving from legacy advertising technologies, delegate online programmatic inventory to ad servers and exchanges. However, ad operations pros often struggle ...
8 Steps to Manage Programmatic Ad Issues in the Travel Industry
Publishers in the travel sector work at a complex and varied industry, reaching across multiple markets to satisfactorily meet customer needs. Ad operations professionals ...
Ad Sales Software: 9 Key Management Features for Magazines & Newspapers
We’ve seen that newspaper and magazine publishers face many management challenges in optimizing processes and workflows to meet their evolving needs with ad sales ...
Q&A: Ad Management Consultant Marlene Vicaire on Digital Transformation
If managing ad operations in publishing and media companies is quite an endeavour, so is implementing new software solutions where people in sales, planning ...
Cross Media Advertising: 6 Disruptors in Print and Magazine Publishing
Newspapers and magazines must leap into streamlining cross-media advertising sales management. This is more essential than it is a choice; as digital grows, they ...
Cross-Media Ad Sales: 6 Solutions for Print & Magazine Publishers
With the challenges in revenue, the competition from digital channels and the development of programmatic sales, magazine publishers, and the print industry must rethink ...
Print & Magazine Publishing: 5 Challenges for Cross-Media Ad Sales
Advertising management for the publishing industry is facing significant challenges. While many media owners have re-strategized, to offer cross-platform packages that better reflected their print, ...- 1
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