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Publishers
COVID-19 Accelerates Digital Transformation for Traditional Advertising
COVID-19 has had an impact on almost every industry, whether for better or worse, and advertising is no exception. Traditional advertising, like print, radio, ...
5 Benefits of Ad Inventory Management Software for Publishers
Advertising inventory management software is not a new concept. However technological advancements in the advertising industry over the past 10 years have added so ...
3 Reasons Why Publishers Need Programmatic Advertising
Ask 100 publishers what matters most in the current world of advertising, and there’s a good chance many, if not all, will mention programmatic. ...
Top Digiday Publishing Summit 2019 Speakers at Milan & Vail
This March Digiday will host two of the biggest events in the publishing and advertising industry. At the Digiday Publishing Summit Europe in Milan, you ...
8 Must-see Sessions at Digiday Publishing Summit Events 2019
March will be an exciting month as Digiday hold their annual publishing summit in both Europe and North America. This year’s publishing summits will be ...
8 Advertising Operations Technology Trends for 2019
Ad Operations in the media industry are constantly evolving due to technical developments, a shift in consumer opinions and demands, along with new regulations ...
How Seamless Are Your Salesforce CRM Integrations for Ad Operations
Publishers working in ad sales moving from legacy advertising technologies, delegate online programmatic inventory to ad servers and exchanges. However, ad operations pros often struggle ...
8 Steps to Manage Programmatic Ad Issues in the Travel Industry
Publishers in the travel sector work at a complex and varied industry, reaching across multiple markets to satisfactorily meet customer needs. Ad operations professionals ...
Ad Sales Software: 9 Key Management Features for Magazines & Newspapers
We’ve seen that newspaper and magazine publishers face many management challenges in optimizing processes and workflows to meet their evolving needs with ad sales ...- 1
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