Media buying can be an overwhelming and confusing process to understand, especially if you are a first-time ad buyer, as simply creating ad campaigns ...
Programmatic media buying has garnered increased adoption recently within the advertising industry. This way of buying media adopts programmatic advertising technology which is a ...
Ad buying – once a largely stable market with minimal variation – is now anything but predictable. The constant push toward increasing digitization, evolving ...
Programmatic media buying is now among the fastest-growing markets – and the sky is seemingly the limit. Today, two-thirds of digital display spending and ...
As the advertising landscape continues to grow and change, nothing is more important than data. Unlike pre-internet advertising, it’s now possible to gather comprehensive ...
