With 2019 in full swing, we have had a very productive start to the new year at ADvendio. From our global team meeting, director visits, continued product developments, and new hires, we have been busier than ever.
Here’s what we have been up to this month:
ADvendio Global Team Meeting
As we settle into the new year, we held our quarterly global team meeting with all our offices in Chile, Germany, and Ireland.
This meeting touched upon updates from all our departments along with discussing long term plans for ADvendio including:
- ADvendio’s goals for global growth
- The extension of our ADvendio offices, including new members to our team
- Team expansion to support customers in the U.S. and Canada
- Our improved focus on customer success
- The continuous development of new features and capabilities to our ad sales software
Directors Visit Chile Office
With the offices growing considerably in Concón, Chile, discussions included setting objectives for the upcoming months, office plans, strengthened cross-collaboration between all ADvendio offices and positive projections for 2019.
New ADvendio Enhancements
At ADvendio, each quarter we regularly release a series of new features, as we make constant optimizations to our ad management software for publishers, broadcasters and advertisers. As we prepare our latest Winter 2019 release, we are delighted to announce that ADvendio has passed the security review from Salesforce. As customer’s trust is a priority, the security review is crucial in order to secure customer data, recognize and neutralize any security threats.
Our latest updates include:
Creative Level Targeting
You can now add creative targeting for various master slot sizes similar to the targeting on campaign item level. This is useful when your media campaign uses different creatives with different target groups or across a variety of devices.
Available targeting options include:
- Inventory Targeting
- Key Value Targeting (No Audience Segments)
- Geography Targeting
- Device and Connection Targeting
New Exclusivity Feature for Google Ad Manager (formerly DFP) & FreeWheel
You can now easily select your exclusivities and protection for both FreeWheel and Google Ad Manager in the media configuration and push them to your ad server. We also offer you a new widget which you can enter from the Media Configuration.
Our new exclusivity features also help you block competing advertisers from serving in parallel. Competitive advertiser exclusions provide you with additional control over ad serving for ad exchange ads, competing advertisers mapped in Google Ad Manager’s exchanges and servers, along with unknown advertisers.
Globally Growing Team
We are delighted to welcome 2 new members to our team this month including a Junior Pre Sales & Technical Account Manager and a Sales Account Manager.
Welcome to ADvendio, Shekhar, and Christian.