The way most publishers and media companies manage advertising operations is completely broken. You probably have a CRM holding your client relationships. You probably ...
Media executives are under unprecedented pressure to streamline operations, protect compressing margins, and prepare for an AI-driven future. Every CRO, CFO, and RevOps leader ...
The transition from basic programmatic automation to agentic advertising represents a structural reset for the industry. Static rules are dead. We are now handing ...
Ad tech is currently obsessed with chatbots. It shouldn’t be. We are watching the entire industry bolt generic language models onto legacy platforms, slap ...
Media operations have hit a breaking point. For the last decade, publishers, broadcasters, and retail media networks have aggressively expanded their product catalogs. We ...
We all recognize those vendor slides—perfect, polished, and utterly immaculate. They feature the glowing line that shoots straight up and to the right, promising ...
Right now, ad tech is having a collective delusion about artificial intelligence. Every sales director with a PowerPoint deck claims they’re weeks away from ...
