Posts by:
Rachel
Salesforce CRM: How Media Companies Manage Advertising Revenue
The world of media is major, multinational, and complex. With so much competition in the marketplace, media companies are always on the hunt for ...
Transform Your Media Ad Sales Using Salesforce CRM
The advertising industry isn’t as simple as it used to be. As publishers acquire additional holdings, business units, subsidiaries, syndications and publications, the need ...
How Leading Media Companies Consolidate Their Digital Ad Sales
In such a dynamic media market, strong leadership is highly important for digital ad sales. Without the right vision and guidance, it’s likely that ...
10 Steps to Improve the Digital Ad Sales Process for Ad Operations
Let’s face it: managing digital ad operations isn’t easy. In our previous article, we dealt with challenges to ad sales efficiency but efficiency at ...
Digital Ad Sales Software Efficiency: 8 Challenges to Overcome
Ad operations are facing a pressing need for evolution. With the current complexity of programmatic advertising, including multiple demand sources and components, the landscape ...
7 Gaps in Ad Sales Management for Streaming Media
The world of streaming media is always changing and the future belongs to publishers with control. According to PwC, as technology improves, the lines between ...
8 Steps to Manage Programmatic Ad Issues in the Travel Industry
Publishers in the travel sector work at a complex and varied industry, reaching across multiple markets to satisfactorily meet customer needs. Ad operations professionals ...
Quick Guide: 7 Ad Sales Management Software Tips for Real Estate
Managing an advertising inventory in the real estate industry is anything but easy. The online, print and out of home ads that realtors must ...
5 Point Checklist for Ad Sales Success in Streaming Radio
In many ways, streaming radio is still seen as a new frontier for advertisers and publishers. Only recently have larger advertisers tested the waters ...- 1
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