In many ways, streaming radio is still seen as a new frontier for advertisers and publishers. Only recently have larger advertisers tested the waters ...
The rise in programmatic advertising is no surprise to anyone working in the ad sales industry. According to eMarketer, an estimated four out of every ...
Newspapers and magazines must leap into streamlining cross-media advertising sales management. This is more essential than it is a choice; as digital grows, they ...
With the challenges in revenue, the competition from digital channels and the development of programmatic sales, magazine publishers, and the print industry must rethink ...
In mid-2017, Google quietly let the word out: DoubleClick Sales Manager deprecation is near. After years of supported use, July 31, 2019 will be the ...
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