What are some key considerations when considering implementing a new OMS and CRM? One area that is often overlooked is Revenue Recognition. Revenue recognition ...
Media businesses are fighting for every dollar of revenue, so having a strategy for revenue recognition and understanding where and how it makes its ...
Linear TV, the traditional broadcast method of scheduled programming, is seeing a decline in audience numbers as more consumers shift to streaming platforms. However, ...
As developments in artificial intelligence progress, this technology is increasingly critical in news publishing. AI is changing the way news publishers curate and generate ...
In recent years, media consumption has undergone a dramatic transformation. Streaming services like Twitch, Netflix, Hulu, and Disney+ have rapidly grown to become dominant ...
Our 2024 roundtable experts have been seeing the industry’s quest for alternatives for a while. Cookie deprecation, big tech companies getting sued for antitrust ...
Connected TV is continuously growing in importance, emphasized media industry experts in our 2024 roundtable (which resulted in this report). Other industry data supports ...
The streaming media era has brought about numerous positive changes. Advertisers can connect with their audience more efficiently and target specific demographics. This gives ...
A connected TV (CTV) is a device that permits online content streaming. Some CTVs have internal computers that enable direct access to streaming channels ...
