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Media Groups
Surviving Without Third-Party Cookies: How Media Companies Are Leveraging First-Party Data to Succeed
In recent years, third-party cookies were considered to be essential tools in the world of digital advertising. However, changing regulations and data privacy concerns ...
A Spotlight On: US Media Companies
The media sector is vast and covers a wide range of areas including, news, print and publication, digital, advertising, broadcasting and networking, and motion ...
Digital Transformation Trends Media Companies Should Know in 2022
Technology is always in a state of flux, and the media industry is no exception. With digital strategies more important than ever before, understanding ...
Why Media Companies Are Changing Their Media Ad Sales Process
Even though digital transformation has been around for a long time, it is now being fueled by the upcoming end of third-party cookies. As ...
Digital Transformation of the Advertising Industry
Advertising is one of the most innovative and creative industries in tech. And when you think about how media has changed, it makes sense ...
Digital Transformation and Its Benefits for the Media Industry
Technology has changed many aspects of the world and continues to evolve at a rapid pace. In recent years, media has become more and ...
Out of the Box Digital Transformation for Radio & TV Advertising Sales
Like many other industries, radio and TV broadcasting faces increasing competition from new media platforms and rapidly changing consumer expectations. To stay competitive many ...
3 Reasons Why Publishers Need Programmatic Advertising
Ask 100 publishers what matters most in the current world of advertising, and there’s a good chance many, if not all, will mention programmatic. ...
6 Challenges Facing CFOs in the Advertising Media Industry
The advertising media industry is fraught with challenges, many of which are related to the fluctuating state of the marketplace. What worked last year ...- 1
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