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Media Groups
Why Media Companies Are Changing Their Media Ad Sales Process
Even though digital transformation has been around for a long time, it is now being fueled by the upcoming end of third-party cookies. As ...
Digital Transformation of the Advertising Industry
Advertising is one of the most innovative and creative industries in tech. And when you think about how media has changed, it makes sense ...
Digital Transformation and Its Benefits for the Media Industry
Technology has changed many aspects of the world and continues to evolve at a rapid pace. In recent years, media has become more and ...
Out of the Box Digital Transformation for Radio & TV Advertising Sales
Like many other industries, radio and TV broadcasting faces increasing competition from new media platforms and rapidly changing consumer expectations. To stay competitive many ...
3 Reasons Why Publishers Need Programmatic Advertising
Ask 100 publishers what matters most in the current world of advertising, and there’s a good chance many, if not all, will mention programmatic. ...
6 Challenges Facing CFOs in the Advertising Media Industry
The advertising media industry is fraught with challenges, many of which are related to the fluctuating state of the marketplace. What worked last year ...
Big Data: Shaping the Future of the Media Advertising Industry
Over the past number of years, there has been an increased focus on data-driven digitalization with big data technologies expected to reach $57 billion ...
Salesforce CRM: How Media Companies Manage Advertising Revenue
The world of media is major, multinational, and complex. With so much competition in the marketplace, media companies are always on the hunt for ...
6 Ways Artificial Intelligence is Impacting Advertising Sales in Media Companies
Artificial Intelligence (AI) is changing the way we run advertising operations. According to Salesforce, 60% of marketing leaders believe AI can help them run ...- 1
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