Sarah

The Rise of Shoppable Ads: Transforming Browsing into Buying

Brands that use shoppable ads report a four-times increase in brand awareness and up to a 70% increase in consumer purchases. These in-app adverts allow users ...

The Retail Bulletin Q&A With Bernd Bube, ADvendio Founder and CEO

Used across the globe by leading international retailers, ADvendio provides omnichannel advertising management solutions for retailers. What is your background? After spending several years working ...

Stores are Becoming the Next Frontier in Digital Advertising

Demand from shoppers for engagement through in-aisle digital signage and ads served at the shelf edge is driving the growth of retail media in-store. ...

The Prospects for Retail Media

Retail media has been one of the most successful responses to poaching that retailers have ever discovered. After years of watching its market domination ...

The Store is now the Most Impulsive Shopping Channel for 54% of UK Consumers

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio, the leading omnichannel ...

Unlocking the Value of First Party Data

Retailers and brands need no reminders that their on- and off-line assets are valuable to third parties. Amazon alone made $31.2 billion in 2021 ...

Consumer Demands for Curated Ads from Trusted Brands Is Prompting Retailers to Tap Retail Media Opportunities

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising ...

Retail Media: Unlocking the Power of the Brand

With the next wave of digital commerce already surging, your next channel play should be in retail media networks, says Bernd Bube, CEO and ...