Sarah

ADvendio Accelerates Its Tech Product Roadmap, Launching a Raft of New Features to Optimize Retail Media Campaign Performance

ADvendio, the leading omnichannel retail media advertising platform, has today announced a series of new features, which will help retailers optimize retail media campaign ...

Getting Closer to Customers Top Priority For 41% of U.S. Retailers When Investing in Retail Media Networks

Getting closer to their own customers was key for 41% of retailers when evolving their Retail Media Network (RMN) capabilities, the latest research from ...

Study Shows U.S. Retailers’ Shift Towards Customer-Centric Retail Media Networks

Getting closer to their own customers was key for 41% of retailers when evolving their Retail Media Network (RMN) capabilities, the latest research from ...

ADvendio Sheds Light on the Evolving Landscape of RMNs

Getting closer to their own customers was key for 41% of retailers when evolving their Retail Media Network (RMN) capabilities, the latest research from ...

How to Put Your Best Foot Forward in Retail Media

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already do. The biggest player, with 60% ...

Retail Media Taps U.S. ‘Impulse Spend’ Economy

Growing Retail Media Network (RMN) capabilities are helping U.S. retailers tap into the impulse spend economy, encouraging shoppers to make unplanned, spontaneous purchases of ...

Retail Media Networks: Looking Beyond Billboards to Redefine the Out-of-Home Experience

Out-of-home advertising is nothing new. Take a look at historic photos of highways across North America, and it won’t be long before you come ...

UK Shoppers’ Blended Trust For Product Recommendation Sources Prompts Need For Cross-Channel Ads

With UK shoppers now demanding more ‘blended’ product recommendations, both from traditional ad channels, as well as from brands and retailers they already trust, ...