Used across the globe by leading international retailers, ADvendio provides omnichannel advertising management solutions for retailers.

What is your background?

After spending several years working in the media industry, I founded ADvendio in 2004. I realised that there was a gap in the market for a full process solution designed specifically for advertising management.

At the time, there was nothing available in an easy-to-use format and most systems took a lot of development work to implement effectively. Digital advertising was highly fragmented, and it was clear there were many inefficiencies across media channels. A solution was required that joined several platforms into one to create something that was viable for any advertising enterprise no matter what channel they focused on. That solution was ADvendio, a cross channel advertising sales, order and finance platform that brought together all departments involved in selling advertising and made the process easier for everyone.

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