Artificial Intelligence (AI) is changing the way we run advertising operations. According to Salesforce, 60% of marketing leaders believe AI can help them run ...
The advertising industry isn’t as simple as it used to be. As publishers acquire additional holdings, business units, subsidiaries, syndications and publications, the need ...
Die Künstliche Intelligenz (KI) verändert die Art und Weise, wie wir Ad Operations betreiben. Laut Salesforce glauben 60% der Marketingleiter, dass KI ihnen helfen ...
The world of streaming media is always changing and the future belongs to publishers with control. According to PwC, as technology improves, the lines between ...
Ad Operations in the media industry are constantly evolving due to technical developments, a shift in consumer opinions and demands, along with new regulations ...
Publishers working in ad sales moving from legacy advertising technologies, delegate online programmatic inventory to ad servers and exchanges. However, ad operations pros often struggle ...
In many ways, streaming radio is still seen as a new frontier for advertisers and publishers. Only recently have larger advertisers tested the waters ...
The rise in programmatic advertising is no surprise to anyone working in the ad sales industry. According to eMarketer, an estimated four out of every ...
Consumer buying behavior shifts along with the challenging landscape for programmatic advertising media buying and inventory management has forced many service providers to rethink ...
