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Cookie Deprecation
No More Cookie Deprecation: Why You Still Need Post-Cookie Data to Future-Proof Your Media Monetization
We’re starting this article with bad news on the state of our industry, but stick with us. We’ll give you the hope, business case, ...
The Cookie Jar Stays Open: Google’s U-Turn on Third-Party Cookies
Google shook up the digital world by revealing that it will no longer be phasing out third-party cookies. This decision has had various reactions ...
Cookie Deprecation – Where are we now?
Google’s decision to delay deprecating third-party cookies in Chrome next year (2025) has sparked some mixed reactions in the advertising industry. Some advertisers feel ...
Data Clean Rooms and Their Impact on Cookie Deprecation
In 2020, Google announced its plans to phase out third-party cookies amid growing concerns about online data privacy. Per the platform’s timeline, this should come into full ...
The Power of Data Cleanrooms for Enhanced Privacy and Personalization
The digital world will soon enter new territory with Google’s cookie deprecation in 2024. It’s all due to new data privacy challenges that will make ...
24 Alternatives to Third Party Cookies: Thrive in a Cookieless 2024 (Part 3: For the Tech Savvy)
If you’re in the media industry, you probably live and breathe your audience. How else would smart publications drive wildly successful content, products, and ...
24 Alternatives to Third Party Cookies: Thrive in a Cookieless 2024 (Part 2: Second-Party Data)
If you’ve been feeling like shrugging cookie deprecation off and saying it won’t really happen, we get it. Google initially scheduled it for 2022 ...
24 Alternatives to Third Party Cookies: Thrive in a Cookieless 2024 (Part 1: Zero & First Party Data)
It’s (probably) happening really soon. Following Mozilla’s Firefox and Apple’s Safari, Google plans to continue its journey toward third-party cookie deprecation in 2024 in ...
The Impending Cookie Deprecation’s Ripple Effect On Programmatic Advertising
Cookies have long been an essential tool for advertisers. They serve all kinds of useful purposes, from helping to track visitors to allowing more ...- 1
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