Cookie Deprecation

5 Leaders in the Industry Utilizing First-Party Data

Third-party data has been a primary resource for many companies for a very long time. However, this is about to change. With the phasing ...

How Third Party Cookie Deprecation is Driving Digital Transformation

With the end of third-party cookies on the horizon, companies that have not yet embraced digital transformation will be obliged to do so in ...

First-Party Data in Advertising: Benefits, Challenges and Publisher Success

With the end in sight for third-party cookies, first-party data has become the solution on every publisher’s mind. And it’s simple: If you want ...

5 Trending Solutions for the Deprecation of Third-Party Cookies That You Should Know About

For many companies, third-party cookies have been a key part of managing user behavior and providing a better advertising experience. However, that’s about to ...

Top 7 Google Third-Party Cookie Deprecation Questions Answered

Third-party cookies have long been a part of how advertisers track user behavior on the web for marketing purposes. By adding simple tags to ...

First Party Data – What Is It and Why Is It so Important for Publishers?

The move to a privacy-first world, driven in large by Apple, Google, and the elimination of third party cookies, means that publishers must review ...