Programmatic Advertising ist wohl einer der wichtigsten Trends in der Werbung, der eine grundlegende und branchenspezifische Neuausrichtung aller Ebenen der Medienindustrie erfordert. Laut einer ...
Sarah Van Cleve joins the ADvendio global business development team a Media Sales Solutions Specialist for the U.S. and Canadian markets. As a recent ...
With the switch from Salesforce Classic to Salesforce Lightning, ADvendio has not only adapted their user interface (UI) but has also adjusted their lightning ...
The advertising industry isn’t as simple as it used to be. As publishers acquire additional holdings, business units, subsidiaries, syndications and publications, the need ...
Artificial Intelligence (AI) is changing the way we run advertising operations. According to Salesforce, 60% of marketing leaders believe AI can help them run ...
From product enhancements, director visits to Salesforce certifications, February has been another busy month for all at ADvendio. Here’s what we have been up ...
Publishers are struggling to control the different price rules behind their entire ad inventory. That is why ADvendio has introduced the dynamic pricing feature. ...
This March Digiday will host two of the biggest events in the publishing and advertising industry. At the Digiday Publishing Summit Europe in Milan, you ...
Die Investitionen in den digitalen Anzeigenverkauf sind in dem Bereich Ad Operations deutlich gestiegen. Laut eMarketer werden die digitalen Werbeausgaben bis 2021 weiter auf ...
