Newspapers and magazines must leap into streamlining cross-media advertising sales management. This is more essential than it is a choice; as digital grows, they ...
With the challenges in revenue, the competition from digital channels and the development of programmatic sales, magazine publishers, and the print industry must rethink ...
Advertising management for the publishing industry is facing significant challenges. While many media owners have re-strategized, to offer cross-platform packages that better reflected their print, ...
With the introduction of GDPR in Europe, ad operations professionals face many challenges. One important requirement is the compliance assessment of advertising management software with ...
Ad operations is a dynamic profession where wit, planning ability, and tech-savvy insight combine to juggle a multitasking endeavor. Therefore an environment like this ...
Consumer buying behavior shifts along with the challenging landscape for programmatic advertising media buying and inventory management has forced many service providers to rethink ...
