Aller Media

Aller Media streamlines their ad management processes with ADvendio

Over the past five years, Aller Media, the leading publisher of magazines and newspapers in the Nordics, have been transitioning from a traditional print media organization to a leader in subscription and ad sales in digital media. With a weekly circulation of 3.2 million copies, Aller was looking to deploy an order management system to consolidate their advertising operations.

Aller has successfully implemented the ADvendio software to streamline the advertising sales management process of its business units in Denmark, Norway, and Sweden with multi-currency support, improving collaboration between sales, operations, and accounting teams.

Digital transformation in advertising operations

Aller Media is a part of Aller Holding, the parent company of the media group in Denmark, Sweden, Norway, and Finland. With a strategic driver to consolidate several different legacy CRMs in their business units, they were seeking a scalable cloud-first solution that was fully compliant with EU privacy regulations. It will also contribute to align a variety of third-party ad server, ad exchanges, flat planning software, and accounting system integrations.

To consolidate its international vision, Aller Media was challenged to align its processes under one master order management system across the Nordic region, consolidating different languages and currencies in a geographically distributed team.

ADvendio will connect Aller Media full digital process with features such as its Salesforce-powered CRM, a rate manager, billing runs, availability forecasts as well as its invoicing, reporting and analytics tools.

A collaborative effort across multiple locations

The team of professionals from ADvendio, Aller Media and consulting firms working in the implementation process across Scandinavia is pleased with the results.

Magnus Westmar, Business Relationship Manager – Marketing & Sales at Aller Media, explains that throughout this process, “ADvendio have treated us as a partner, not a client. They have done everything in their power to make this project a success.”

Tina Jensen, Marketing Technologist adds that “the project has different stakeholders, from sales, back office, finance, editorial, and IT, with challenging integrations and a tight rollout plan for the Aller companies in Norway, Sweden, and Denmark.”

Klaus Wessel, Senior Technical Account Manager at ADvendio, is delighted with the results and appreciates Aller’s move towards a lean management process:

“For this project, we were able to use ADvendio’s advertising sales management functionality for Aller’s essential business processes. We combined ADvendio’s digital ad server connections as well as integrations for print. Now ADvendio, Adportal, Preflight-System, and flat planning solutions are working hand in hand,” he says.

Tina Jensen is pleased with the end results of the implementation:
“As a project manager, it has been fantastic to see how fast the users have adapted to ADvendio and the Salesforce Platform. The sales reps have quickly understood how to create their advertisement orders in the system. In terms of project management, the ADvendio team has been great to work with. They have been there side by side.”