KURIER Digital

Increased efficiency and collaboration with ADvendio’s software

With a total monthly traffic of over 35 million page impressions, consolidating advertising operations from quotation to billing was an issue for KURIER. After a seamless setup process, KURIER Digital, one of the largest premium media publishers in Austria, successfully integrated their application from quotation to billing with the ADvendio platform, for a variety of their digital publications such as KURIER.at, film.at, events.at.

These automated processes and enhanced data flow will consolidate advertising operations for KURIER, improving collaboration and efficiency across ad sales, operations, and the accounting team.

An efficient onboarding experience

Stephanie Mauerer, Head of Campaign Management at KURIER Digital, values the efficiency of ADvendio’s onboarding process in Vienna and the extent of the software’s adaptation for the needs of their digital advertising operations, including integrations to SAP, their financial ERP, full management of their programmatic inventory via Doubleclick for Publisher (now Google Ad Manager) and a customized extension to their billing process via Braintribe.

“Most CRM systems were created focused on print and subsequently added online capacities. With ADvendio, it was clear to us from the first meeting we were talking to people who understand the digital advertising space,” says Mauerer. “We didn’t have to explain our logistics and workflow, but together with the ADvendio team, led by Jannis Skipis, we were able to generate an optimal process to integrate our quotes, bookings, invoices, and reports,” she concludes.

KURIER adopts a full digital process

ADvendio will connect KURIER Digital’s full digital process with features such as its Salesforce-powered CRM, a rate manager, billing runs, availability forecasts as well as its invoicing, reporting and analytics tools.

Jannis Skipis, Senior Technical Account Manager at ADvendio, is pleased with the results and appreciates KURIER Digital’s complete collaboration in completing the implementation in only two months. “The professional and pragmatic approach from KURIER Digital and their professional team of specialists from ad operations, sales and IT made it possible to implement ADvendio as their digital sales system very quickly,” he adds. “The seamless and fluent migration of their digital sales core system highlights the diversity of our features.”

Mauerer replies: “Right from the start, all deadlines were met by both parties. ADvendio’s skilled support was swift and smooth. “In addition, I would like to emphasize their open communication. We were not presented with a predefined, generic solution. Rather, we felt that they listened and understood our particular needs as a digital publisher,” she adds.