Retail

Retail Media Trends to Look out for in 2025

Retail media is a great way for brands to get promoted on third-party retailer digital property and its use is only growing in popularity, ...

Omnichannel Black Friday Campaign Best Practices for Retailers

In 2023, Black Friday sales in the US reached $9.5 billion. Black Friday is a pivotal event for retailers. It helps to drive traffic ...

The Retail Media Industry – September in Review

September 2024 saw a lot of news in the retail media industry. We saw retail giants making media announcements. We spotted media companies investing ...

A Guide To Omnichannel Retail Media In 2024

The retail industry has experienced significant changes in recent years. Most notable was the Covid-19 pandemic, which saw brick-and-mortar stores temporarily close and online ...

Leveraging in-store retail media to engage Gen Z

Gen Z consumers interact with brands more deeply and broadly than other cohorts, so it is important retailers develop the insight and expertise to ...

The Future of Retail Media Networks – Leading Retailers and Media Experts Join ADvendio on Latest Webinar

ADvendio, the leading omnichannel retail media advertising platform, has announced that it will be joined by its customer, Ahold Delhaize, and a panel of ...

U.S. Shoppers Favor Retailer-Owned Ads

More than half (54 percent) of U.S. consumers prefer to buy items advertised by trusted retailers, and 55 percent are more likely to try ...

ADvendio Accelerates Its Tech Product Roadmap, Launching a Raft of New Features to Optimize Retail Media Campaign Performance

ADvendio, the leading omnichannel retail media advertising platform, has today announced a series of new features, which will help retailers optimize retail media campaign ...

Getting Closer to Customers Top Priority For 41% of U.S. Retailers When Investing in Retail Media Networks

Getting closer to their own customers was key for 41% of retailers when evolving their Retail Media Network (RMN) capabilities, the latest research from ...

Study Shows U.S. Retailers’ Shift Towards Customer-Centric Retail Media Networks

Getting closer to their own customers was key for 41% of retailers when evolving their Retail Media Network (RMN) capabilities, the latest research from ...