Ad operations are facing a pressing need for evolution. With the current complexity of programmatic advertising, including multiple data sources and a frustrating lack ...
E-commerce is among the fastest-growing industries nationwide, penetrating nearly every aspect of the retail market in a digital way. And, as all companies know, ...
The advertising media industry is fraught with challenges, many of which are related to the fluctuating state of the marketplace. What worked last year ...
The advertising industry isn’t as simple as it used to be. As publishers acquire additional holdings, business units, subsidiaries, syndications and publications, the need ...
In such a dynamic media market, strong leadership is highly important for digital ad sales. Without the right vision and guidance, it’s likely that ...
Let’s face it: managing digital ad operations isn’t easy. In our previous article, we dealt with challenges to ad sales efficiency but efficiency at ...
The world of streaming media is always changing and the future belongs to publishers with control. According to PwC, as technology improves, the lines between ...
