Sports

ADvendio: Empowering Football Clubs’ Retail Media Strategies

In a previous article, I discussed how Football Clubs are transitioning to retail media powerhouses! This paradigm shift will have several key aspects, namely ...

8 Questions for Sports Clubs that want to be Retail Media Powerhouses

1. How are sports clubs similar to traditional retail media businesses like supermarkets? Both sports clubs and supermarkets share several key similarities that position ...

The Opportunity: Sports Clubs as Media Businesses

In 2021, AC Milan launched The Studios, a bold new media house that one of the world’s most prestigious football clubs saw as the ...

How can Football Clubs use Data to Monetize their Fans and Enhance their Experience?

Using Data to Enhance Fan Experience and Drive Revenue Football clubs now have the opportunity to use data to monetize their fan base (with ...

Are Sports Club’s the New Retail Media Powerhouses?

It’s an interesting question ‘are sport clubs now the next retail media powerhouses?’, as over the last couple of years there has been a ...