The consumption of video content is steadily increasing, especially amongst the younger generations. Therefore media professionals are trying to intensify the use of this channel in order to strengthen the contact with their audience. But, at the same time, they face challenges such as the increasing complexity of the video environment and the growing demand of the audience. To better support the selling of video inventory, ADvendio has enhanced the use of Video Positions as part of video targeting with Google Ad Manager.
Video Inventory: The Risk of Losing the Audience
The number and variability of possible positions for video ads are increasing but so are the ability to choose the wrong ad position. Therefore publishers and advertisers are anxious to find the right position in order to grow their audience and reach.
But what are the best practices for placing video ads? The aim here is not to distract the viewers by having ads which are too long or inappropriate but to send an interesting and informing message. Publishers need to have the ability to show their different ads variably at the beginning, middle and end of a video based on their intended audiences. Hence why video inventory selling needs to be supported and enhanced.
Precise Video Positions for Video Targeting
To simplify and to better monetize video inventory, ADvendio connects with Google Ad Manager enabling publishers to use a high variety of ad positions within one video. Next to pre-roll, mid-roll and post-roll placements you can now use pods. Pods include various single positions following each other which makes it possible to allocate specific ad placements and to easily coordinate the advertising environment. This will enable you to provide advertisers with a more accurate and transparent offer.
Additionally, you have the potential to target a number of positions simultaneously for a single campaign item. This allows ad positions to be customized according to the audience watching the video. Thus, ads shown will have a greater impact on the audience and are less disrupting, resulting in the ability of publishers to sell their video inventory with greater efficiency and generate higher revenues.