John Dong Joins the ADvendio Global Sales Team

John Dong has joined the ADvendio team as an Account Executive focused on growing ADvendio’s presence across the Southeast and South-Central U.S. We are delighted to welcome John to the team. John learned discipline, competitiveness, and how to perform under pressure through playing college basketball, and has spent the last several years honing his sales expertise at Adobe and ServiceNow. This experience will be a huge asset to ADvendio, and we look forward to leveraging his expertise to further ADvendio’s expansion.

We caught up with John to learn more about his background, experience, and what he looks forward to in his new role.

1. Tell us about your background.

I played college basketball, which really shaped who I am — it taught me discipline, competitiveness, and how to perform under pressure. When my playing days were over, I found that sales matched that same energy. I started my career at Adobe as an SMB BDR and worked my way up to an Enterprise BDR role, which gave me a solid foundation in prospecting and navigating complex organizations. From there, I moved to being a Service Provider Sales Specialist at ServiceNow where I took on a range of roles — Account Manager, Account Executive, and Partner Manager — which gave me exposure to pretty much every angle of the sales process.

2. What’s your job title and the regions you’re focused on?

I’m coming on board as an Account Executive, responsible for growing ADvendio’s presence across the Southeast and South-Central U.S. My territory spans Arkansas, Florida, Georgia, Kansas, Kentucky, Louisiana, Mississippi, Missouri, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas. I’m focused on connecting with media and retail organizations in these states that are looking to streamline their workflows, gain better visibility, and empower their revenue teams to work smarter within Salesforce.

3. What led you to a career in sales, and what do you enjoy most about working in sales?

Being a college basketball player had a lot to do with it. When you’ve spent years competing at that level, you’re always looking for that same feeling after you hang it up — the preparation, the competition, the satisfaction of winning. Sales gave me that. The grind of building a pipeline, working through objections, and eventually closing a deal scratches that same itch. What I enjoy most is that no two days are the same — every conversation is different, every client has a unique challenge, and it keeps you sharp. I’ve always been someone who wants to see a direct connection between the work I put in and the results I get, and sales rewards that mentality more than almost anything else.

4. How has your previous experience prepared you for your role with ADvendio?

My experience across Adobe and ServiceNow has given me a strong foundation for this role. At Adobe, I progressed from SMB to Enterprise BDR, sharpening my ability to identify pain points, engage complex organizations, and communicate value at every level. At ServiceNow, I held multiple roles, being a Service Provider Sales Specialist — Account Manager, Account Executive, and Partner Manager — giving me a comprehensive view of the full sales lifecycle, from growing existing accounts to landing new business and building partner relationships. That combination of prospecting discipline, enterprise selling experience, and platform-driven solution selling translates directly into what I aim to bring to ADvendio and the customers I’ll be working with.

5. What expectations do you have for this new role in ADvendio?

My goal is to hit the ground running and develop a solid pipeline of opportunities across my territory. I want to deepen my understanding of the AdTech landscape and become a trusted resource for the clients I work with. Beyond just closing deals, I aim to help organizations genuinely improve how they manage their ad sales operations and drive more predictable revenue outcomes. I’m looking forward to being part of a global team, growing alongside the business, and pushing myself to consistently deliver results. At the end of the day, I hold myself to a high standard — showing up, adding real value, and making a measurable impact for every customer I engage with.

6. Is there anything else you would like to add?

Outside of work, staying active is a big part of my life — it goes back to my college basketball days. Recently, I’ve gone deep into CrossFit, and I’m completely hooked. The community, the daily challenge, and the competitive atmosphere keep me coming back. I also love getting out on the golf course whenever I can — a totally different kind of challenge but just as addictive. If anyone is into CrossFit, likes to hit the gym, or wants to get a round of golf in, the invitation is open — I’d love to connect. Don’t hesitate to reach out!