This year more than 22,000 visitors came together at the biggest event in the history of digital marketing. Among 570 exibitors from around the world presented it’s unique Billing & Accounting Solution for Publishers and Marketers. Billing & Accounting processes the sales process’s final steps providing a real end-to-end workflow with perfect 360°-view. It is specially designed to meet the requirements of online advertising. Supporting the complete billing run, its features include invoices as PDF or e-mail, cancellations, credit notes and account assignment. Visiting online publishers were amazed at the scope of the solution as it allows them to gain complete account visibility through all stages of the online advertising sales, ad serving and billing processes.

Next to the new highlight solution, informed in accordance to this year’s dmexco theme ‘Leading the global digital industry’ about the following topics:

  • Efficient end-to-end business processes for publishers
  • How connecting Sales and Ad Ops via Ad Server Integration streamlines the whole ad management workflow
  • The view ouside the box: Cross-media campaigns and their potential