Adtech enterprise ADvendio announced this week it has appointed Fernanda Goite as Partner Manager, giving the company a dedicated leader for expanding its network of technology and commercial partnerships as advertising continues to become more automated, and more fragmented.
The appointment comes as publishers, advertisers and agencies face a familiar problem: Adtech has proliferated faster than the systems connecting it. Campaign management, sales and finance often sit across different platforms, creating friction just as the industry moves toward AI-powered workflows and greater automation.
Fernanda’s new role is designed to address that gap from the partnership side. She will combine strategic partnership management with business development, focusing on technology alliances and commercial relationships that can help ADvendio expand its global reach and generate new revenue opportunities.
Read the full release here: www.msn.com
