See connect, the new German standard interface for publishers and agencies, in action.
In order to optimize the processes for agencies and publishers in Germany, the OVK (Online Vermarkterkreis), initiated the project “connect”, which standardizes the exchange of offers and orders technically and procedurally. In cooperation with the AGOF, ADvendio shows in this video how publishers can use connect and benefit from automated business processes.
Especially due to the pressure from programmatic ad selling it’s necessary to make business processes in premium more efficient. By defining standards, using an unified exchange platform and connecting with the ad server on the publisher side many work steps can be eliminated and complexity be reduced. It’s important to us to combine automated workflows with easy usability and to provide publishers with an environment in which they can handle their complete advertising business.