ADvendio, a leading omnichannel advertising management platform, today announced an integration with Criteo, the global platform connecting the commerce ecosystem. This partnership allows retailers and their ad operations teams to seamlessly manage Sponsored Product campaigns with tighter control, automation, and transparency – all within the ADvendio platform.
“Criteo is one of the world’s most used and respected retail media platforms, and as retailers increasingly onboard new channels and scale up their retail media suite, ensuring revenue transparency and workflow automation become more important than ever,” said Angus Dowie, Global Head of Sales at ADvendio. “By integrating with Criteo, ADvendio enables retailers to maintain a central view of all inventory and revenue, whilst bringing more automation to sponsored product activity. This reduces manual work, and improves budget control and performance visibility. It’s an essential cog in delivering a full omnichannel advertising approach.”
Read the full release here: www.chaindrugreview.com
