40-year-old becomes new Director Product & Innovation

ADvendio, provider of order management solutions for cross-media advertising, is excited to announce that Stefan Ropte, former CRM Solutions Director at ProSiebenSat1, has joined the ADvendio team as Director Product & Innovation. In his position as strategic link between the processes of product management, sales and consulting he ensures that the ADvendio solution is gradually optimized according to industry and customer requirements. The 40-year-old comes directly from ProSiebenSat1 where he was responsible for building the whole Salesforce® infrastructure. Ropte expanded it from zero to more than 600 user-instances. At ADvendio he reports directly to Julian Ahrends, Managing Director Product & Services.

Stefan Ropte has worked in product and IT project management since 2000. In 2011 he joined ProSiebenSat1 Media, initially as Unit Director for business systems & projects for the in-house ad sales company SevenOne Media. Later he became Unit Director Solutions CRM. Prior to that, he served as Senior Sales Project Manager at Autoscout24 and was responsible for the further development of IT solutions. His career began at the DMS-provider DocuWare.

“Stefan Ropte’s extensive experience, market knowledge and in depth know-how of our product perfectly complements the new position in our team”, says Julian Ahrends. “We not only want to continually adapt our product according to our customers’ needs, but anticipatory take account of the market developments as well. Stefan Ropte knows like no other the practical requirements of our customers from his previous career stations. He is going to be a huge asset for improving our product quality and we are confident that he’ll bring a new level of innovation to ADvendio’s technology.“

And Stefan Ropte adds: “Especially in large media sales houses, the trend goes towards platform solutions which cover the whole ad management process end-to-end. Integrations with existing infrastructures and automatization play an increasingly important role. From my experience, ADvendio offers the most future-oriented package and I am glad to be a part of the further development and growth of ADvendio.”