Visit us at Dreamforce and learn more about efficient business processes in advertising sales powered by the Salesforce Platform.
We are delighted to have been given the opportunity to exhibit as a selected media partner at Salesforce’s annual cloud expo and conference on September 15-18, 2015 in San Francisco. Visit ADvendio within the Media & Communication Industry Area in the Customer Success Showcase located in Moscone Center West, Level 1. ADvendio offers publishers and sales houses an end-to-end advertising management solution for (cross media) ad sales.
Outdated and disconnected systems prevent efficiency
Advertising and publishing businesses are in the midst of a technological and process-related transformation. With this increasing digitization, media companies and especially publishers have to cope with declining circulation and ad volumes, lack of crossmedia product monetization and tight staffing rationalization. Ad sales is one of the most important revenue streams. But instead of replacing outdated solutions and processes, they are being maintained, mended and complemented with more or less suitable solutions to form a complex patchwork. From a technical standpoint the current conditions in ad sales departments are disillusioning. Isolated solutions for disjointed tasks are the unfortunate truth.
Individual customizations vs. out-of-the-box solutions
As a consequence, publishers suffer from rigid processes, unnecessary costs and wasted revenue opportunities. In addition, adapting old systems to new requirements is a costly strategy because it requires expensive specialist expertise and a time consuming testing and roll-out phase for each update. Three components are important when modernizing IT:
- Replace old systems with cost-efficient, scalable multi-tenant solutions. They can take the pressure off IT departments by eliminating the need for updates and software maintenance.
- Out-of-the-box solutions that are already tailored to the needs of ad sales reduce time and money spent on individual customizations and maintenance.
- End-to-end solutions for ad management ensure smooth processes by technically integrating with CRM, Order and Contract Management, Content Management Systems, DSPs, SSPs and ad servers.
The combination of a modern cloud platform from Salesforce and an out-of-the-box ad sales solution from ADvendio eliminates obstacles on the path towards greater efficiency, lowers costs and increases profits. ADvendio is a 100% native Force.com® solution and is available on Salesforce’s AppExchange®. The SaaS application helps media companies to get the most out of their magazine, out-of-home, TV, digital or cross-media ad sales business.
If your company is already working with Salesforce® as CRM, ADvendio is the perfect solution for your ad sales management. You can simply install ADvendio for your ad sales team within your existing Salesforce environment and benefit from features and functions tailored to the advertising sector, such as: Ad inventory database, Integration with Google DoubleClick/AdExchange, ADTECH or Smart AdServer, CPQ, Booking Calendar, Finance for Ad Sales and much more.
Get hands-on ad management insights at Dreamforce
We explain how publishers can modernize their business processes and optimize ad sales, ad operations, finance and controlling. We are also going to share how our customers managed to significantly increase their efficiency. In order to meet up with our team on site, simply schedule a meeting. We are looking forward to connecting with you at Dreamforce!
Not bought your Dreamforce ticket yet? ADvendio customers, prospects and partners can use the code EC15ADGC to get a $100 discount.
Join us at the Salesforce Media Reception at Dreamforce
ADvendio sponsors also a great Salesforce networking event for the media and communications industry. Reach out to us to receive an exclusive invitation!