Domain is a leading Australian digital property marketplace. The company is made up of a portfolio of brands who offer products and solutions to consumers, agents, and parties interested in property across every step of their journey. Domain attracts high-intent property seekers to its mobile app and websites, making it a fantastic advertising opportunity.
Motivated to innovate in their industry by leveraging their unique data, products and technology, Domain needed a simple and scalable solution for managing their advertising processes.
Domain had long been using a number of owned and off-network channels to manage media. However, Domain wanted to enable ad sales at scale and better leverage Salesforce.
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