Albertsons Media Collective has extended its partnership with omnichannel advertising management platform ADvendio. The retail media arm for Albertsons Cos. Inc. first adopted the platform last year to simplify its advertising workflows, improve integration between sales and ad order management, and automate important processes. The platform is poised to play a key role as Albertsons Media Collective continues expanding into new channels and markets, by enabling greater scalability, increasing cross-channel consistency and streamlining complex operations.
“We are thrilled to continue our partnership with ADvendio,” said Michelle Weiskittel, head of media at Albertsons Media Collective. “The platform has been instrumental in improving the efficiency and speed of our campaign management, and its seamless integration with our CRM ensures a better experience for our clients. We’re looking forward to continuing our work together as we expand our media offerings.”
Read the full release here:Â www.progressivegrocer.com
Image credit: Banner image courtesy of Albertsons Companies. For image usage terms, see Albertsons Media Assets Policy.
