Cloud solution presents itself as leading cross-media advertising management platform in Europe
ADvendio, provider of order management solutions for cross-media advertising, is sponsor of this years’ VDZ Tech Summit at the Empire Riverside Hotel in Hamburg on November 20th. The conference of the Verband Deutscher Zeitschriftenverleger (Association of German magazine publishers), short VDZ, deals with the multi-media challenges of magazine publishers in the media industry transformation. ADvendio presents its homonymous solution on site as leading cross-media platform, which supports publishers with the necessary automation and efficiency increase in ad management.

Du to the ongoing digitization and multi screen usage, transitions between different advertising channels become more and more fluent. Even traditional magazine publishers become digital and therefore media houses that have to act faster and more multimedial. To be able to withstand the competition grown processes in ad management have to be automated and scale effects have to be used. ADvendio understood its offer from the beginning as cross-medial and enables handling of complex advertising campaigns across all channels; from print & online to TV, radio and out-of-home. At the same time ADvendio displays the whole advertising process from the first proposal till accounting. The digitization impacts also the way how and where sales is done and managed. This is why ADvendio offers its users the option to take their office with them on every mobile device.

“Magazine publishers have trouble on process side in dealing with digitization. They try to master the online business with the means and the technique of the much slower print business. They miss out on much needed efficiency during the structure transformation to cross-channel offers”, says Bernd Bube, Managing Director at ADvendio. “The VDZ advocates for the conference “Who actively designs the change and acts quickly has best chances”. We have the same opinion and want to be a reliable partner for the modernization of their advertising business, to match the whole process to the speed of the digital world.”

Leading media companies, publishers and sales houses such as Tomorrow Focus, NZZ, Ringier, Condé Nast or Medienhaus Deutschland already rely on ADvendio. With its solution ADvendio helps publishers to modernize their infrastructure across all advertising channels. The solution often replaces expensive as maintenance extensive legacy systems with a scalable multi tenant architecture from the cloud. With continuing updates and fast customization to individual processes ADvendio keeps pace with the innovation speed of the digital world. With the open Salesforce Platform in the background, ADvendio allows the creation and usage of needed interfaces; among others between CRM, order management, ERP, DSP and SSP. Even common ad servers integrate with ADvendio, which allows the direct connection of CRM, order management and sales system.