Learn more about the standard interface for efficient media management at Online Ad Summit & dmexco in Cologne.
The advertising industry transitions from analog to more digital services and, consequently, also the forms of selling advertising changes. Complexity and time & cost pressure continuously increase for premium inventory selling, so that the (direct) programmatic sale and purchase of advertising provides increasing efficiency for agencies and publishers.
In order to optimize the processes for agencies and publishers in Germany, the OVK (Online Vermarkterkreis), initiated the project “connect”, which standardizes the exchange of offers and orders technically and procedurally.
ADvendio has implemented the currently available connect functions and offers them to its customers for free. ‘We are pleased that with ADvendio an established publisher solution has already seamlessly integrated the automated offer exchange of connect into the sales process, which allows their customers to work more efficiently,’ notes Jannis Skipis, project manager of the Arbeitsgemeinschaft Online Forschung (AGOF), who is entrusted with the implementation and the operation of connect. ‘Our customers can continue to use their familiar system and at the same time enjoy the benefits of the interface, without having to deal with complex development and system integration,’ adds Reno Milewski, product manager of ADvendio.
At dmexco 2013 and in cooperation with the AGOF, ADvendio is going to show how publishers can use OVK connect and is happy to provide general and technical information to all customers and prospects on the following events
- Online Ad Summit, Tuesday, 17.09.2013, 01:15 PM Seminar Room 1: connect: The standard interface for efficient media management: Claudia Solf and Jannis Skipis of the AGOF present the new standard interface at the Online Ad Summit. The agency service Omega Software & the publisher solution ADvendio showcase how to combine order management with connect.
- dmexco Seminar, Wednesday, 18.09.2013, 04:00 PM Seminar Room 5: connect: The new standard interface for efficient media management
- dmexco booth presentation, Thursday, 19.09.2013, 03:30 PM Hall 6 Stand A044: Open event for marketers: On Thursday at 3:30 PM we welcome the connect-experts from the AGOF at our booth for open question and discussions.
You are welcome to visit us spontaneously at our booth A/044 in hall 6, to gain further insights into this or one of our other topics.