Europe’s top-notch Publishers gathered at the Digiday Publishing Summit in Bologna to share successful strategies in the platform era. As a sponsor, we were on site and discussed particulary how platforms can help optimizing ad sales.
Publishers are now living in a platform world. As if adjusting their strategies to this new world order wasn’t enough, the ad blocking threat and challenges with mobile content now also loom large. The Digiday Publishing Summit brought together a group of publishing leaders successfully confronting these issues to talk about how they’re thriving in the platform era.