ADvendio is pleased to announce its appointment by Rainmaker Media, the retail media network powered by the Shoprite Group, Africa’s largest supermarket retailer, as it looks to expand its customer base on the continent.
The Salesforce-powered business combines media buying and selling into one platform to efficiently manage omnichannel campaigns and will play a pivotal role in automating Rainmaker Media’s fast-growing sales and delivery processes to drive a quicker, slicker client experience for the retailer.
As a leading advertising management solution, ADvendio will support Rainmaker Media, who is responsible for monetising both the in-store advertising space, including print media, in-store radio, till slips and digital screens across the Group’s 3 000 store locations as well as its onsite digital channels.
Rainmaker Media also offers a range of precision advertising opportunities across off-site channels like Facebook, YouTube and TikTok.
The solution provides out-of-the-box, end-to-end workflows natively built on Salesforce, offering rapid time to value. This will support Rainmaker Media’s dynamic, multi-media advertising inventory. Connections to various external systems, including Google Ad Manager, DV360, Facebook and Instagram, and different flexible financial capabilities made the ADvendio solution a good fit for Rainmaker Media’s requirements.
Read the full release here: www.einpresswire.com
