Adserving in the Cloud!

Düsseldorf/Hamburg, September 13th 2011 ADITION technologies AG and Avendio announce the availability of an extensive ad server integration for, the leading cloud computing company.

ADITION customers are now able to display the whole ad sales and billing process in one seamless workflow. With the aid of ad server integration companies benefit from the innovative cloud infrastructure: availability requests, bookings and delivery forecasts can be realized directly from the media plan.

The integration has been developed and implemented by Avendio. ADITION customers, who have been apprehensive due to high costs and setup effort, can now profit from integrated processes and all relevant management features like CRM, campaign and quote generation with all relevant discount calculations through the based standard solution ADvendio. ADITION ad server functionalities like bookings, availabilities and delivery data can be used directly in – without leaving the system. All delivery data can be reported and automatically used for order management and accounting. To streamline the whole process billing systems can be easily integrated without any further vertical requirements as all relevant calculations can be executed within ADvendio.

„Our goal is to include all leading Ad Server in our integration portfolio. After implementing the DoubleClick DFP Integration in the last years, we are now proud to be able to integrate one of the most relevant ad server in Germany. Thus ADITION is an important milestone of our strategy. With our solution almost any business logic including invoicing is shifted to with a lean and integrated system architecture and a perfect 360°-view. We are happy to offer this to ADITION customers now as well!” says Bernd Bube, CEO

„With the integration to Salesforce® we offer our customers an optimized linkage to our adserver technology resulting in added value for the daily business of our customers. Furthermore our technology is now in combination with ADvendio able to reach a broader audience as existing commercial processes from Salesforce® can be easily connected to ADITION” explains Tihomir Perkovic, chairman ADITION technologies AG.

Please note: Due to system adjustments at our partner ADITION technologies, the integration is currently limited. Full functionality of this interface is expected to be restored in Q3/2012.


ADITION adserving is a product of ADITION technologies AG. ADITION technology AG is a part of the virtual minds AG company group. The basis of ADITION adserving is the adserver technology developed by virtual minds AG since 2001. ADITION technologies AG has developed ADITION adserving since 2004. With more than 30 Billion monthly ad requests in the German area ADITION belongs to the three largest ad server provider in Germany. Right now ADITION has more than 40 employees in Germany and Switzerland. Our clients are e.g. Immowelt AG, Kupona GmbH, mediascale GmbH &Co. KG, PARSHIP GmbH, PERFORMANCE MEDIA Deutschland GmbH, PLAN.NET GmbH & Co. KG, Unister Media GmbH, United Internet AG und VZnet Netzwerke Ltd.

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