Increased ad sales efficiency with these features!
The commercial optimizer saves the whole order management team time as the amendment process of booked orders is automated, while the inclusion of programmatic processes leads to more transparency across all ad sales channels. Improvements in ad server integration and finance complete this release.
Commercial optimizer – Easy amendment process of booked orders
In our dynamic advertising industry, changes on already booked orders are often not the exception but the rule; either because creatives haven’t been delivered in time, campaigns don’t perform as they should or entire ad specs need to be modified. Additionally, when working with booked orders are often not the exception but the rule; either because creatives haven’t been delivered in time, campaigns don’t perform as they should or entire ad specs need to be modified. Additionally, when working with digital inventory, changes must also be sent to and performed in the ad server. Changes on running campaigns usually involve different departments and result in a lot of hassle, because a binding contract is in place, the order has already been booked, the campaign is running and has perhaps been partially paid by the client.
ADvendio’s Commercial Optimizer now provides a way to appropriately handle changes in orders and automatize steps of the process. Users can create the new optimized version of the campaign, generate an order amendment document, send it to the customer and activate the adjustment in the system after approval. This straightforward method allows users create alternative proposals that contain changes to date, quantities, targeting, or ad specs in order to provide the best campaign possible. If any services have been already delivered, they are still reflected in the campaign list, along with the documentation of the amendments. All related calculations, cancellations and credit notes are processed automatically.
Thanks to the ad server interface, adjustments can be transmitted to the ad server campaign seamlessly. All departments involved can be connected with the creation of individual workflows and approval processes, reducing manual efforts to a minimum and ensuring frictionless business processes.
SSP Integration with Google DoubleClick Ad Exchange & Yieldlab – Inclusion of your programmatic processes
The automated sale of digital inventory via SSPs is nowadays an indispensable part of the sales channel mix of many sales houses and publishers. An ongoing issue in the process is the lack of transparency and connection between these channels linked into one system. This is where ADvendio provides a solution. Customers using Google DoubleClick AdX or Yieldlab for programmatic ad sales can now import this delivery data and account information into ADvendio and benefit from clear reporting across all sales channels in one system.
ADTECH Flex Tree Values – Placement grouping now supported
Customers offering ad specs for certain categories (e.g. cars, sport, etc.) across their entire network, can do this more easily with the newly supported ADTECH Flex Tree Values.
DFP Contending Line Items & Sell Through Reports – Even more Ad Server functionalities
DFP users have now the capability to see other bookings (Contending Line Items) for the requested time during the availability check. Furthermore, DFP Sell Through Reports can be displayed. You can view data on available and reserved impressions.
Optimized invoice – Improved PDF for Finance users
The layout of the invoice (PDF) has been matched with that of proposals and order confirmations in order to optimize the layout and ensure consistent external representation.