From attending conferences to hosting webinars, along with continued product enhancements and expanding the ADvendio team, February has been hectic but hugely successful.
Here’s what we have been up to this month:
ADvendio Attends AdTrader Conference
Members of the ADvendio team attended the AdTrader Conference in Berlin. The conference offers media buyers and providers a platform to exchange not only technology topics but also the opportunity to discuss topics such as quality, transparency, and privacy in the digital advertising world.
This conference was highly interesting and informative and covered current topics and trends such as:
- Current challenges of the international ad market
- The future of programmatic brand advertising
- Connected & addressable TV
- Data Fraud & the death of “Cookies”
- Supply path optimization
- Monetization trends for premium publishers
- Transparency across programmatic advertising
- Programmatic OOH
Directors Visit Chile Office
CEO Bernd Bube visited the Chile office to meet with all departments to undertake and discuss 2020 planning for ADvendio.
With the offices growing considerably in Concón, Chile, discussions included setting objectives for the upcoming months, office plans, strengthened cross-collaboration between all ADvendio offices and positive projections for 2020.
ADvendio’s Programmatic Ad Management Capabilities
ADvendio hosted our first programmatic webinar. This webinar was part of a three-part series of programmatic webinars which will be presented over the coming months to help customers and prospects to learn more about programmatic, or help to enhance their current programmatic advertising processes. The key topics discussed in this month’s webinar included:
- Challenges associated with programmatic advertising
- Programmatic advertising use cases
- Overview of ADvendio’s programmatic revenue cockpit
- Past 12 months development and outlook roadmap for 2020
New Product Enhancements
At ADvendio, our customers are our highest priority. Therefore we make continuous optimizations and enhancements to our ad management software as we focus on improving the user experience and integration with leading ad servers and ad exchanges.
Our latest features and enhancements include:
Programmatic Revenue Media Campaign Generation
We have enabled our revenue media campaign generation via our AMS solution to provide full flexibility for what licensing model meets your needs. For information please contact your Technical Account Manager to start testing today!
Programmatic Revenue
ADvendio is currently preparing an additional revenue breakdown via Open and Private Auction so that you can further differentiate your revenue sources in our Programmatic Media Campaign Generation. If you are interested in learning more about our latest improvement, feel free to contact us now so that you can start testing these new features.
Media Configuration Exclusivity Check
ADvendio customers can check the availability of your exclusive products immediately after selecting them for configuration or before changing them. This enhancement will benefit all of our out-of-home, print and cross channel customers as the Availability Check in our Media Configuration now not only supports digital items but also exclusive items.
To learn more about our latest features and improvements please see our release notes or simply contact our sales team with your questions.
Globally Growing Team
We are delighted to welcome Gonzalo Oyarce to the ADvendio team. Gonzalo joins the product development team as a software developer, to strengthen our team in AMS and Exchange area and will be based in our Chile office.
With a vast amount of experience in software development, Gonzalo will be a great addition to ADvendio.
Welcome to the team, Carlos!
