Enhanced Connection between Sales and Ad Operations!
Geo, time and browser/OS targeting settings are now supplemented by key value targeting. If you enter criteria such as age and gender during the media configuration, this data will be submitted to your ad server when you request an availability forecast or book your campaign. Imagine even sales reps could enter your clients’ desired targeting criteria within the media campaign. While creating the proposal they are able to automatically transmit these criteria directly to your ad server – for availability forecasts as well as for booking orders.
Long-winded sales circles with constant interaction between sales and ad operation are a thing of the past. Key value targeting is currently available for ADTECH and DART users. Check out this video and learn how to add key value targeting to your campaigns in ADvendio.com.