Expat Living

Customer Success Story

Challenge

The company wanted to move to Salesforce, and connect and operate most of their functions via the cloud. They found ADvendio’s app via the Salesforce AppExchange. Expat Living’s Finance Director, Colin Purchase, says, “We have moved to a system that has allowed us to streamline our manpower costs, while giving us greater functionality”

Moving to the ADvendio App

The publishing house used ADvendio in a basically “off-the-shelf” configuration, which met their needs. They have a slightly customised email module. Their implementation partner was AllCloud, who are experts in carrying out ADvendio solutions.

Gal Siloni, Director of Professional Services for AllCloud, says, “This was a three month project for two of our staff, a consultant and a developer. They did an ingenious job of adapting some of the customer requirements to the ADvendio platform, which required development work and some out-of-the-box thinking. We learned a lot about the print publishing business in the process.” Expat Living’s temporary in-house CRM manager received training, and has passed on a bulk of the training to the rest of the team.

Expat Living Advendio

Result

The benefit for Expat Living has been a reduction in costs, as opposed to an increase in revenue and are very satisfied with the results of ADvendio.

  •  Expat Living Advendio
  • About: Expat Living – print and digital magazine publisher based out of Singapore and Hong Kong who work with more than 300 advertisers every month.

 

Launching the ADvendio advertising business solution with AllCloud as our implementation partner has helped us to improve the productivity and efficiency of our print and digital ad sales business. AllCloud, working with our in-house CRM manager assisted us throughout the project.

Colin Purchase
Chief Financial Officer

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