DPG Media

DPG Media Streamlines Their Advertising Sales Management with ADvendio

DPG Media is the largest media house in the Netherlands, with multiple national and regional brands across newspaper, radio and online media. Previously known as de Persgroep prior to their acquisition of Medialaan, an active media house across the Netherlands, Belgium and Denmark, in January 2019, DPG Media has taken a major step in their global news, entertainment, and online services strategy.

Wanting to replace their fragmented order streams from multiple systems with a platform that could manage their digital inventory while seamlessly integrating with Salesforce, DPG Media successfully implemented the ADvendio software. This allowed DPG Media to streamline their advertising sales management processes to ensure collaboration and efficiency across ad sales and operations.

Complete Advertising Operations Digital Transformation

With a focus on limiting the number of operating systems and integrations while managing digital inventory and collectively integrating with Salesforce, DPG was seeking a cloud-first solution that was fully compliant with EU privacy regulations.

In order to introduce an order management system, operational management, materials, and tasks along with accessible revenue reporting which had been previously missing, DPG Media successfully integrated with the ADvendio platform in both the Netherlands and Belgium, taking a phased approach to ensure the success of the project. These automated processes and improved data flows will unify their advertising operations, both cross-functionally and throughout the entire organization.

ADvendio Provides Increased Efficiency & Collaboration

ADvendio will connect DPG Media full digital process with features such as its Salesforce powered CRM, customized order management, inventory management, ad server connections, integrations with Google Ad Manager (GAM) and Platform 161, booking calendar and ad server checks along with it’s invoicing, reporting, and analytics tools.

Throughout the ADvendio implementation, DPG Media was looking for a DSP (demand-side platform) in which localized DFP campaigns could be run for customers. In order to achieve this, ADvendio successfully integrated with Platform 161, a demand-side platform offering a fully customizable solution. Benefits of this integration include:

• Real-time overview of client’s advertising KPI’s results
• Increased inventory management
• Improved control over ad spend and budgets
• Increased transparency across disparate platforms

Jonathan Barkan, Director of Business Development at Platform 161 believes that this integration between ADvendio and Platform 161 is a huge step towards a streamlined and flawless workflow for publishers. With the click of a button, DPG Media were able to access our platform and set-up their digital KPI’s directly through Salesforce without wasting precious time on several platforms. A great initiative by the ADvendio team!

Wouter Hulst, 201 Connected Media, a niche-consulting firm, is delighted with the results and appreciates DPG’s complete collaboration throughout the implementation.

“The DPG team has embraced the application and thanks to their internal teams focus on execution, customer focus and process optimization this project has been hugely successful. It is this team that makes the difference in the market. All credits to the team.”

Julian Ahrends Managing Director at ADvendio: “We are delighted to be able to support DPG Media’s requirement to streamline their advertising management. ADvendio enabled DPG to increase both their efficiency and collaboration enabling the establishment of an additional revenue stream in order to maximize their advertising revenue”.

Chris Van Nieuwkerk, Sales Automation Manager at DPG Media is pleased with the results and adds: A significant part of our client base is local and regional, therefore they require a certain level of guidance before, during and after their campaigns. With the help of ADvendio, we are able to streamline our internal ad operations processes. Integrating ADvendio into our ad server made it easier for us to give special attention to our clients which they deserve.