AutoScout24

Customer Success Story

Revolutionizing Ad Sales: AutoScout24’s Shift from Manual to Automated with ADvendio

ADvendio is proud to be a partner for AutoScout24 in the automation of their campaign management.

AutoScout24 is a Europe-wide online automotive portal for the brokerage of new cars, used cars, and other usage models such as leasing or subscription models. AutoScout24 Media is AutoScout24’s ad sales organization. Selling advertising space and campaigns to all customers who have an interest in reaching specific target groups on their marketplaces, such as:

  • Car enthusiasts
  • Camping fans
  • Motorcycle fans
  • Families
  • Luxury buyers
  • Users with an affinity for finance and insurance
  • Eco & Green target groups
  • Prospective buyers of vehicles outside the manufacturer’s warranty
  • Car dealers

AutoScout24 Media provides expert consulting services to customers to create maximum impact for their advertising spend addressing their desired audience among more than 15 million unique monthly visitors on their marketplaces.

The Challenge

“We are long-term ADvendio users, and the initial installation actually dates to the time before 2020, when we were still part of the Scout24 group. After the carve-out, when we were bought by financial investor Hellman & Friedman, we decided to continue to use ADvendio as it helps us to manage our media business efficiently”, says Stefan Langner, Head of CRM at AutoScout24.

“Before this, we had to use disparate applications to manage our ad sales business, held together by manual and time-consuming processes. ADvendio helped us to harmonize the business using a single application beginning with managing our opportunities and creating quotes for our customers to fully-fledged campaign management, allowing them to run both branding and performance campaigns, according to their needs”, Mike Klinkhammer, GM Sales – Media and Finance, added.

The Solution and Outcome

AutoScout24 implemented ADvendio for inventory management, campaign management, quote creation, and invoicing, empowering the AutoScout24 Media team to seamlessly handle opportunities, generate quotes, and manage invoicing and end-to-end campaigns for their diverse clientele. The expectation of implementing ADvendio was to harmonize and centralize business operations. This involved harnessing the power of ADvendio for day-to-day operations, resulting in smooth processes and automation of campaign management and sales processes.

“AutoScout24’s commitment to ADvendio showcases a dedication to technological efficiency and a strategic approach to ad sales, ultimately enhancing their ability to connect with diverse consumer segments and deliver impactful advertising campaigns. We are delighted to be on their journey and support their continued growth, and we look forward to many more years of successful partnership,” adds Bernd Bube, CEO of ADvendio.

  •  AutoScout24 Advendio
  • About: AutoScout24 is a Europe-wide online automotive portal for the brokerage of new cars, used cars, and other usage models such as leasing or subscription models.

 

ADvendio helped us to harmonize the business using a single application beginning with managing our opportunities and creating quotes for our customers to fully-fledged campaign management, allowing them to run both branding and performance campaigns, according to their needs.

Mike Klinkhammer
GM Sales – Media and Finance

Better Ad Management

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