Insights Into Programmatic and Cross Media Innovations
At this year’s dmexco on September 15-18 in Cologne, ADvendio presents a wide range of topics. At booth A016 in hall 6 visitors get to know how to receive more transparency in ad management and how all advertising business processes can be streamlined.
Cross Media Revelation: More Transparency with the Booking Calendar
The rapid development of the media industry requires to merge print, out of home, TV and digital departments, that worked independently of each other before. As a result, many companies easily loose the overview over their business processes. ADvendio’s booking calendar offers an automated real-time overview of available, offered, or booked inventory for every channel: print, out-of-home or exclusive digital placements. Thus, publishers and sales houses avoid stationary lists, optimize their ad management and can advise their customers best. With the booking calendar as a part of it’s cloud solution, ADvendio supports all sorts of media companies with optimizing their commercial processes and their digital transformation.
Moreover, ADvendio is going to present new and revealing Best Practice examples to its visitors at the dmexco and explains how publishers have modernized their sales, ad operations, finance and controlling. Leading media companies such as ImmobillienScout24 were able to increase their efficiency by up to 50% per campaign.
Programmatic Media Sales – Expand Opportunities
At this year’s dmexco ADvendio focuses on Programmatic Advertising, too. “Many publishers are still flying blind in real-time trade, because SSP and exchanges simply represent another data silo for them and they don’t even know who is buying inventory from them”, says Julian Ahrends, Managing Director Product & Services at ADvendio, about the problems nowadays. With the integration of DoubleClick Ad Exchange and Yieldlab, publishers achieve more transparency across all digital channels and open up new possibilities for cross- or up-selling in media sales.
ADvendio continues to invest in the bundling of all advertising channels into one publisher tool and the continuity of its platform processes. The integration of direct deals as next step in the programmatic advertising connection will be presented at dmexco.
The Perfect Start
Together with Smart AdServer ADvendio hosts THE annual dmexco networking event for the advertising industry, held on September 15th, in Cologne. “With the ADvendio & Smart AdServer Lounge we have established a nice networking platform for tuning into the dmexco”, says Manuel Koubek, VP Sales & Marketing at ADvendio. “We look forward to reuniting with friends and acquaintances, meeting new people and receiving fresh inspirations”.