The Salesforce-Native Enterprise Omnichannel Retail Media Solution
In the rapidly evolving landscape of digital commerce, modern Retail Media Networks (RMNs) are facing a major structural obstacle: fragmentation.
From Slow Silos To Scalable Revenue
Managing separate, siloed tools for onsite sponsored products, offsite social extensions, and digital in-store signage places an invisible tax on growth. ADvendio delivers the industry's premier omnichannel retail media solution that is 100% Salesforce-native. By combining deep media management expertise with autonomous Agentic AI workflows, ADvendio transforms distributed monetization channels into a unified, high-margin revenue powerhouse.
The Shift to Agentic Retail Orchestration
The manual era of retail media operations is closing. Traditional automation solutions often fail to handle the structural complexity of cross-channel, cross-banner, and cross-departmental media networks. ADvendio shifts the paradigm from simple task automation to autonomous intelligence.
Complete Omnichannel Network Consolidation
Take complete control of your advertising ecosystem. ADvendio allows enterprise retailers to manage their entire portfolio, from onsite apps and websites to offsite programmatic extensions and in-store environments, within a single workspace. With out-of-the-box integrations, your system instantly synchronizes with:
- Core Ad Servers & DSPs: Google Ad Manager, Microsoft Monetize, FreeWheel, The Trade Desk, Meta, TikTok, and Google Display & Video 360.
- Specialized Retail & DOOH: Criteo, Kevel, CitrusAd, Broadsign, and AdsWizz.
Expert AI Agents with Enterprise Guardrails
Stop managing disconnected spreadsheets and start protecting your margins. ADvendio’s autonomous AI agents carry specialized retail industry knowledge directly into operations.
Stock-Aware Compliance
Program agents to ingest live product availability data, ensuring the system never promotes out-of-stock SKUs.
Peak-Season Optimization
Maximize yield during seasonal retail surges by automatically prioritizing your highest-margin inventory.
Human-in-the-Loop
Ensure decision-making remains firmly under human oversight while eliminating high-volume administrative tasks.
Supplier 360: Unifying Trade Marketing and Retail Media
Retailers frequently leave significant revenue on the table because trade marketing budgets and digital retail media budgets are managed in disconnected silos. This fragmentation forces spend through programmatic intermediaries who claim up to a 30% technology tax, eroding direct supplier relationships and cutting into retail margins.
Key Capabilities of the Supplier 360 Portal
ADvendio introduces the industry's first unified Supplier 360 Ecosystem.
This breakout architecture bridges the gap between point-of-sale (POS) systems, traditional trade budgets, and digital retail media assets.
Omnichannel Self-Service
Provide brands with a single login interface to manage non-programmatic physical assets, including in-store point-of-sale displays, alongside traditional digital display campaigns.
Automated Cross-Selling
When a partner brand manages a large trade allocation, the system provides intelligent, real-time suggestions for deploying complementary retail media placements.
Non-Endemic Revenue Activation
Open high-intent first-party retail data to non-endemic advertisers (such as automotive, travel, or insurance brands) through a streamlined interface built for enterprise scale.
Real-Time ROAS Visibility
Eliminate data silos between sales and finance teams. Deliver instant performance transparency to suppliers, building the structural trust needed for automated budget re-investment.
Engineered to the Highest Industry AI Standards
ADvendio’s AI workforce is built natively around Ad Context Protocol (AdCP) and Model Context Protocol (MCP) to thrive in conversational environments through seamless agent-to-agent communication. This enables your internal network agents to autonomously negotiate and transact with external brand purchasing agents. By deploying an ecosystem with native agentic workflows, you ensure your inventory remains discoverable, accurately contextualized, and easily purchasable by corporate AI procurement platforms.
Benchmarked by the Best
12 of the Top 30 Global Retailers Trust ADvendio
Since 2017, ADvendio has codified the most challenging elements of retail infrastructure into a scalable platform deployment. Today, top-tier global retailers, including Albertsons, Ahold Delhaize, Ulta Beauty, Shoprite, and Loblaw Media, leverage ADvendio to remove operational bottlenecks.
Case Study
Cartology Powers National Omnichannel Growth
Cartology, the retail media business of Woolworths Group (Australia and New Zealand’s largest food and everyday needs retailer with over 1,400 stores), engaged ADvendio to upgrade its inventory and order management efficiency.
By implementing ADvendio's connected infrastructure, Cartology successfully consolidated 13 unique advertising channels and processed over 2.4 million distinct data points. The integration streamlined multi-channel management across physical point-of-sale, digital in-store screens, in-store radio networks, online display, and print media.
A Complete, Modular Revenue Operating System
Connect ADvendio with your existing enterprise application architecture or combine our core modules into a single, fully integrated Salesforce platform
Revenue OSOmnichannel Management. Establishes an essential, end-to-end command center for media sales workflows, maximizing fill rates and margin performance.
Financial Automation. Accelerated billing and closing engines built specifically for complex retail ad models, delivering audit-ready financial statements with confidence.
Self-Service Marketplace Portal. Automates the processing of long-tail sales, unlocking high-margin, untapped monetization streams without adding headcount.
Ecosystem Connectivity Hub. Forms an immediate data sync between your core order management platform and the world's leading advertising servers and demand platforms.
Turn Intelligence into High-Margin Revenue
Future-proof your retail media network with expert AI orchestration today.
FAQs
Your frequently asked questions about AdGateway, answered.
What does ``Salesforce-native omnichannel retail media solution`` mean?
It means ADvendio is built directly inside the Salesforce platform. There are no brittle external APIs connecting your customer relationship data to your media order management system. Your data, workflows, inventory tracking, and billing records live in one secure, unified database. This design delivers absolute enterprise-grade security, instant performance scalability, and real-time reporting accuracy.
How do autonomous AI agents protect retail inventory from out-of-stock items?
ADvendio’s AI agents link directly with your store-level ranging and inventory databases. If a specific product SKU falls below your defined stock threshold in a region, the agent automatically pauses or recalculates the active onsite or offsite ad campaigns promoting that product. This prevents wasted advertising spend and protects the customer experience.
How does ADvendio improve margin retention for Retail Media Networks?
By providing an in-house, self-service Supplier 360 portal that covers both digital assets and physical trade marketing inventory, ADvendio allows you to bypass programmatic tech intermediaries. This preserves the typical 30% “programmatic middleman tax,” keeping 100% of campaign margins directly within your retail network ecosystem.
How is ADvendio using AI?
At ADvendio, we believe that true innovation requires a foundation of absolute trust. That is why our AI strategy is built on data peace of mind—bringing the AI to your data to ensure security, sovereignty, and compliance are never compromised. We combine state-of-the-art AI, including Agent-to-Agent protocols (like AdCP), with pre-trained agentic experts enriched by over 20 years of media industry knowledge, delivering immediate value without the learning curve. Through agentic orchestration, we unify your entire ecosystem from order to billing, driving exponential efficiency. However, efficiency never comes at the cost of authority; our human-in-the-loop design ensures you retain full control, allowing agents to automate execution while you define the guardrails. With an accelerating roadmap of new capabilities coming soon, ADvendio is not just a tool for today, but a scalable partner for your future.
Chris Rutten
Director of Operations"After an extensive process, it became clear that ADvendio was best positioned to partner with Cartology due to their products, retail capabilities and their unique capacity and scale to manage our use-cases. We look forward to what the next few years will bring our partnership."