LiveScore

LiveScore Improves Omnichannel Campaign Management And Optimization With ADvendio

LiveScore Group, a global leader in the sports and gaming industry, is home to three of the most exciting brands in the industry: LiveScore, LiveScore Bet, and Virgin Bet. The group offers a fully integrated ecosystem that combines the most relevant sports content, engaging features, and a world-class sportsbook. Guided by its vision of Fueling Fans’ Passion for Sport, LiveScore Group simplifies the fragmented ecosystem for fans by consolidating content and services under one roof. With its innovative ‘convergence’ strategy, LiveScore Group is improving the synergy between sports media and sports betting industries to deliver a more profitable and enjoyable experience for users while transforming the way fans interact with their favorite sports.

LiveScore connected with ADvendio to streamline its revenue reporting process and optimize campaigns for greater visibility. Thanks to the continuing successful relationship with ADvendio, LiveScore has been able to automate reporting for faster, data-driven decision making and optimize campaign management.

The Challenge

LiveScore lacked an automated way of revenue reporting by channel and country. This was being done manually, and the process was time-consuming and inefficient. As a result, optimizing revenue at the country level was nearly impossible. Considering multiple dimensions, while also taking into account seasonality, was challenging, making it difficult to identify opportunities for improvement and growth. The absence of an automated solution created significant hurdles in revenue management, leaving LiveScore in need of a more effective approach

The Solution

ADvendio provided the solution LiveScore was looking for. By incorporating ADvendio into their operations, their team now has better visibility into the lead generation funnel, channel performance by country, and campaign validation before going live.

Thanks to ADvendio, LiveScore can now effectively track their campaign pipeline by channel and analyze monthly revenue performance by country and channel. This enhanced visibility has helped identify synergies and make data-driven decisions for growth strategies. Additionally, ADvendio’s robust brand compliance features have improved LiveScore’s approach to ensuring all campaigns meet the required standards.

A key improvement LiveScore has seen has been the addition of an automated reporting suite, including detailed breakdowns of various dimensions. The ability to see channel splits by country has been particularly valuable for LiveScore in driving key decisions for growth strategies. Their team has also been actively using the task field within ADvendio to log client interactions, and the Kanban reporting view has become crucial for pipeline analysis and daily accountability.

ADvendio has become LiveScore go-to platform for checking the status of campaigns, providing detailed information as needed. Additionally, ADvendio’s support team has been instrumental in helping them achieve key milestones, including the integration of Google Ad Manager, which unlocks more reporting opportunities for country-level optimizations. Through several collaborative sessions, the support team helped polish LiveScore Google Ad Manager connection and upgrade their instance to the latest version, enabling them to take advantage of the newest features.

The Outcome

LiveScore has seen a significant shift since implementing ADvendio, including streamlined reporting and increased accountability across operations. “Prior to our partnership with ADvendio, our revenue reporting and campaign management were done manually, which was time-consuming and inefficient. With ADvendio, we’ve been able to automate key processes and optimize our campaigns by country and channel,” said LiveScore. “ADvendio has made better insights into performance possible, and the automated reporting suite has enabled us to make data-driven decisions more quickly.”

“LiveScore’s success with ADvendio showcases the power of our platform to drive efficiency and growth,” added Myriam Hirt, Head of Customer Success at ADvendio. “ADvendio provides companies like LiveScore with the tools needed to optimize ad sales, track performance, and stay ahead of market shifts. We are excited to continue supporting LiveScore’s growth and success with our innovative platform.”’