In 2022, Fernanda started her time with ADvendio as a Sales Development Representative. Over time, she has transitioned into the Global Business Development Manager role. Now she has taken on the role of Commercial Partner Manager & Global Business Development Manager.
We caught up with Fernanda to learn more about what she looks forward to in her new role.
1. How do you feel about taking on these expanded responsibilities as Commercial Partner Manager alongside your Global Business Development role?
I’m honestly excited and energized by this transition. After three years deep in the trenches of our global business development efforts, I’ve seen firsthand how vital our ecosystem is to our clients’ success. By blending partnership strategy with my BD roots, I can take a holistic look at growth. I’m moving past just hunting for the next lead and focusing now on building a solid, connected framework that helps us, our partners, and our clients grow.
2. What are you most looking forward to in terms of developing and managing ADvendio’s commercial partnerships?
I love to think of the “Force Multiplier” effect. Partnerships are about synergy, and in this industry, 1-plus-1 should equal 3. I’m looking for those unique sparks where ADvendio’s tech and our partners’ platforms collide to solve complex problems. I look forward to deepening those relationships to expand our client base and create a more seamless experience for media companies navigating digital transformation.
3. How do you believe your experience as Global Business Development Manager has prepared you to navigate the complexities of our partner ecosystem?
Talking to different media companies across every industry and market daily has given me a front row seat to the challenges these organizations face every day. My time as a BDR/BDM showed me that success is about how a product fits into the bigger picture, not just what it does on its own. That “on-the-ground” perspective is invaluable when navigating platform integrations and what will actually make life easier and bring the most tangible value to our current and future users.
4. With the advertising technology landscape becoming increasingly interconnected, what do you see as the biggest opportunities for ADvendio’s partners in the coming year?
The real opportunity right now is in making things simple. As the ad tech landscape becomes more complex, clients are no longer looking for isolated tools; they are looking for integrated solutions that talk to each other. I want to see us and our partners working like a single team for our clients. By tightly integrating their technology with the ADvendio core, we can offer a total solution that breaks down silos and lets media companies focus on actual innovation instead of manually moving data between fragmented workflows. We all win with this scenario.
5. Do you have specific goals or a particular vision you aim to achieve for ADvendio’s global commercial strategy in this new position?
My vision is to work in a partner ecosystem led by trust. I want to ensure that whether a client is in EMEA, APAC, or the Americas, they have access to a network of integrated platforms that are ready to deliver real value on day one without struggles. My goal is to explore how our companies can collaborate from all angles, creating more opportunities and making it faster and much simpler for our partners to align with us. If the relationship is easy for the partners, the results are better for the clients, and we deliver world-class media management solutions.
6. Is there anything else you would like to add?
I truly believe in the idea that we are stronger together. When our partners thrive, ADvendio thrives, and most importantly, our clients win. I am incredibly excited to build this future alongside our global partner network.
