Jay Wright has joined the ADvendio team as our new Global Head of Consulting. We are delighted to welcome Jay to the team. His extensive experience working at a major publisher during a time when the tools and processes for the ad sales industry were still taking shape will be a massive asset to ADvendio, and we look forward to utilizing his expertise to further ADvendio’s expansion.
We caught up with Jay to learn more about his background, experience, and what he is looking forward to in his new role.
1. Can you tell us a bit about your professional background and what brought you to ADvendio?
I had the good fortune to hold a leadership role at a major publisher during a time when the tools and processes for the ad sales industry were still taking shape. I witnessed the emergence of systems and best practices firsthand, and even played a small role in helping shape a few of them.
That experience led me into consulting, where I spent the next chapter of my career helping other media sellers scale their operations. Along the way, I had the opportunity to work with ADvendio as a partner, which gave me a front-row seat to both the strength of the platform and the caliber of the team.
When the opportunity arose to join the company, it felt like a natural next step. ADvendio is well-positioned for growth, and I’m excited to be a part of what comes next.
2. What excites you most about joining ADvendio at this stage of its growth?
Interoperability between tools and data is becoming the backbone of scaled execution for modern media sellers. ADvendio’s Salesforce-native platform, combined with its flexible downstream integrations, positions it perfectly as the central hub for media operations. It’s rare to see product/market fit align so well. I’m excited to help build on that and believe the future here is bright.
3. What’s your take on the challenges our customers face in managing cross-channel campaigns, and how can ADvendio better guide them through it?
“Convergence” is often used to describe the blending of digital and linear, but today’s media landscape is far more fragmented and nuanced than that. Buyers and Suppliers are dynamically converging and fragmenting in ever-changing ways. On the Buy Side, agencies and brokerages that were once siloed by channel now execute cross-channel campaigns. Meanwhile, the fulfillment side of a supplier might be highly fragmented, often spanning owned-and-operated digital, off-site retargeting, social media, A/V streaming, and even DOOH.
Scaling sales and operations in this environment requires a cohesive, well-structured foundation. ADvendio provides the tools to unify these efforts, but just as importantly, we bring the hands-on experience to guide customers through the complexity. Our consultative approach helps turn that fragmentation into a manageable, scalable workflow.
4. What expectations do you have for this new role in ADvendio?
I want ADvendio to be our clients’ favorite vendor. That’s easy to say, but harder to earn, especially in an ecosystem where most Ad Ops teams rely on a patchwork of “best-in-breed” point solutions. Today’s media organizations often work with a dozen or more vendors across their order-to-cash process.
That complexity creates a real need for a trusted partner. Someone who not only provides great tools but also helps navigate the bigger picture: integrations, workflows, and long-term operational strategy. That’s where I believe ADvendio can truly stand out.
5. What are some consulting priorities you see for 2025?
One key priority is knowledge consolidation. Our team has worked with a wide range of media companies, ranging from broadcasters to RMNs to automotive publishers. We’ve encountered both recurring patterns and unique challenges along the way.
As we look ahead, we want to identify which of our past solutions can be elevated into best practices that apply broadly across the industry, and where we need to tailor approaches to meet the specific needs of particular verticals. Capturing, organizing, and sharing that institutional knowledge will allow us to better guide our customers, accelerate onboarding, and deliver more consistent outcomes.