Programmatic Ad Management
A holistic approach to digital advertising for publishers, advertisers, and agencies.
Direct & programmatic advertising software
ADvendio becomes the central hub for all your programmatic transactions. Your real-time workflow allows streamlined control of your programmatic activities, from origin to processing of final accounts. Consolidating your key advertising channels in one system makes optimizing your financial streams simple.
Programmatic Solutions List
ADvendio programmatic advertising solutions allow companies to optimize productivity and drive ad revenue.
Unified Control
Set up, execute, optimize and report on all your sales activities from one system (Open Auction, Private Auction, Preferred deals, Programmatic Guaranteed, and Non-Programmatic deals). Ensuring transparent control over direct and programmatic advertising channels.
Seamless Integrations
Save time and prevent manual data entry errors with smart data connections to your Salesforce platform from required ad servers & exchanges. In the near future, our Datorama integration will allow you to make ADvendio your central hub for creating and visualizing programmatic delivery data across all relevant exchanges.
Data Standardization
ADvendio imports, normalizes, enriches, and visualizes customer transactional data from third-party sources to provide a comparable, 360° view of revenue by product, customer, or exchange. This allows time-efficient, data-driven decision making on all key dimensions of your business.
Intelligent Analytics
Enable cross-channel campaign optimization with powerful data visualization features that drive effortless analysis of key KPIs including; sales goal progress tracking, programmatic vs non-programmatic performance, ad exchange performance, and complete cost of sale comparison (programmatic vs non-programmatic) and much more.
Execute and attribute campaigns
Book programmatic deals directly from ADvendio via integrated exchanges & seamlessly assign campaign data to the relevant customer, publisher, or media owner’s account to build a profile of historical transactions. Robust Salesforce reporting & dashboard tools help to identify campaign optimizations by visualizing this data to identify purchasing patterns and calculate inventory price points.
Reduce costs and drive process improvements
Break down organizational silos by getting an integrated overview of your direct & programmatic activities from one centralized location. Boost organizational efficiency, and your bottom line by automating manual repetitive processes and in the near future, artificial intelligence for enhanced programmatic ad management.
Want to know more?
Better Programmatic Advertising
Let’s discuss how ADvendio’s all-in-one software can significantly streamline your programmatic buying & selling.
Stephanie Mauerer
KURIER DigitalMost CRM systems were created focused on print and subsequently added online capacities. With ADvendio, it was clear to us from the first meeting we were talking to people who understand the digital advertising space.