Where The Retail Media Opportunities Lie in 2023 Whitepaper — ADvendio

Where the Retail Media Opportunities Lie in 2023

There are so many factors coming together in digital marketing, e-commerce, and the macro environment that make retail media strategy one which certainly all large retailers should be considering. But there is scope for most retailers, no matter how large or small, to better monetise their assets – and developing an advertising division is one increasingly proven way of doing that.

For this report, we wanted to provide an independent viewpoint and gather opinions from across the industry. For that reason we called on experienced trade journalist, Ben Sillitoe, to investigate and analyse the space, and interview some prominent players in the sector. 

The report includes:

  • Foreword by ADvendio
  • Introduction by Ben Sillitoe
  • Why are retailers becoming media businesses?
  • What makes a good retail media strategy?
  • Who is doing retail media well?
  • How to get started?
  • 10 Key Takeaways


For this report, we wanted to provide an independent viewpoint and gather opinions from across the industry. For that reason we called on experienced trade journalist, Ben Sillitoe, to investigate and analyse the space, and interview some prominent players in the sector.

The report includes:

  • Foreword by ADvendio
  • Introduction by Ben Sillitoe
  • Why are retailers becoming media businesses?
  • What makes a good retail media strategy?
  • Who is doing retail media well
  • How to get started?
  • 10 Key Takeaways

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